The term ‘white space’ does not only refer to the empty sidebars around the website. Also known as ‘negative space,’ white space also represents the vacant area around the different elements in your page. Kudos Studio, a premier creative agency in Sydney, shares the reasons you have to pay attention to this detail.
Establish Visual Order
How do you know the difference between the homepage splash and the logo of a website? The obvious thing that comes to mind is the size of the element. A little less apparent, perhaps, but highly essential from a design perspective, is the size of the empty space neighbouring the element. A basic rule is to surround the higher priority content with more space to eliminate ambiguity and exhibit a seamless visual flow.
While the best attention-grabbing strategy is debatable, you have to agree that empty space doesn’t even make the list. This is what makes it such an effective method of driving and funnelling attention where it should be. You can either clutter your page with tons of texts and images or you can leave more space around the main point of interest to make it stand out.
Set Groups Apart
Next time you consider white space as a waste of screen real estate, think again. Placing your products too close with each other will actually cause them to blend in with the background and get little attention. Instead of highlighting your products, try changing their layout, size, or orientation. This will create an empty space between the objects and set them apart from each other. This will help your viewers navigate through the items better.
Every site must create a balance between the white space and their content for a polished look. Not only does it declutters your design, but it draws your user’s attention where you want it.