Reavowing Links: Can You Do It?

SEO

SEODisavowing toxic and unnatural links is a wise move for anyone trying to get out Google’s penalty radar. But what if you realized a little too late that some of the links you disavowed are actually good links? Is reavowing possible?

Before we answer that, let’s review the list of links that you’d want to disassociate from. One word: spam. Spammy links from poor-quality websites are out to ruin to your ranking.

Seoresesellerprogram, a white label SEO provider, recommends taking action against paid posts and links coming from dead directories, non-niche websites and fake comments that stockpile spammy content and links.

Now that you’ve established that these links are harmful to your website, the next best move is to submit a disavow file to Google before it catches you. So you did that. Done.

In some cases however, you’re not done. Some of the links you’ve submitted are actually good for your ranking, but you reached that conclusion just a fraction too late. Good news for you, Google has a solution. You can, in fact, reavow a disavowed link, by simply resubmitting a disavow file that doesn’t include the supposed unnatural link.

So you can go from this:

#Unnatural links that you want to disavow
domain:a-bad-site.com
domain:actually-a-good-site.com
domain:another-bad-site.com

To this:

#Unnatural links that you want to disavow
domain:a-bad-site.com
domain:another-bad-site.com

How Google Deals With Reavowed Links

Easy-peasy, right? Not as much you think. It’s not the reavowing per se that you should be mindful of, but whether or not it’s going to matter much.

Just because a link has been reavowed, it doesn’t mean it can count again. Due to spammers’ tactics to control Google, it’s mostly suspicious of reavowing activity, thinking that it can just be an ongoing experiment.

Most people who tried Google’s reavow tools have experienced the same thing: not much improvement in traffic. Experts have theorized that Google has an algorithm that won’t recount reavowed links if the activity raises suspicions of manipulation. This usually happens when thousands of links are reavowed at the same time.

The best way to avoid this is using the disavow tool with caution. If you’re planning to reavow, make sure it doesn’t come off suspicious. This way, you have higher chances of Google counting back reavowed links.

About the author

Milena Delucci

is an IT specialist in a premier tech company in Minnesota. She grew up with a passion for writing and technology. She has published several articles online about programming and computers.

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