Many businesses aim towards having first-time customers become loyal patrons, who will not only continue to support their products and services but also spread the word about them through social media or word of mouth. Customer loyalty is a desirable achievement of many businesses, but it definitely does not happen overnight.
It Begins with Attracting Customers
To attract new customers, you need to stand out against your competitors. Your target audience should not only be aware of you but also know that you offer an entirely different experience compared to what they already consume or purchase.
Inbound marketing companies in MA like New Perspective offer consultation and professional advice for creating an effective marketing strategy. This helps you market your products based on the nature of your business and the profile of your target audience.
Customer Loyalty Must Be Organic
Acquiring new clientele will remain to be an important element of marketing, but do not forget about your existing customers or clients. Customer loyalty starts when you establish a special bond with your supporters and go above and beyond to keep them happy. After all, your customers are your business’ lifeblood.
In recent years, markets have witnessed that personal marketing has proven itself as a strong strategy. SMEs specifically do this better than large corporations, which is why many people are flocking to smaller businesses who create personal connections with their customers. When a customer feels valued, they are likely to convince their friends to try your services hence increasing your client base.
Constant communication is one of the secrets to gaining loyal customers. A study from Stravity found that daily interaction, be it through newsletters or social media, is proven to build loyalty and advocacy. The study further explained that interactions with customers must follow an 80/20 principle, where 80 per cent of interactions should be positive and personable while only 20 per cent of communications should be dedicated to addressing concerns.
Remember that while there are steps to achieving and maintaining customer loyalty, it must be organic. Keep your customers feel valued and they will appreciate you going the extra mile.