Browsing the "Business Online" Category

Business Online

dance studio

4 Ways to Improve Your Dance Studio Business

Published on February 26th, 2015 | by Alesha Turman

dance studioMany people want to continue their passion for dancing that they set up a studio to share their talent and experience. Managing this kind of business, however, is challenging. This is not only because of the competition, but also the pressure of showing good results to the public. Here are some ways you can improve your dance studio business:

Get More Productive

Spend more time teaching than counting profit. Some studio owners focus too much on managing their business that they’re forgetting to provide the needs of their students. If you think that you’re understaffed, hire people who can handle specific tasks. If you lack the budget to get more people, however, dance studio software can help streamline your process. Don’t do everything alone because it won’t only stress you out, but also make you sacrifice the things you have to be really concerned about.

Be More Involved

Be involved in your community by holding a free event on weekends or sponsoring a child who can’t afford to attend your classes. All these need a little spending on your part, but they’ll make you feel happier that you’re giving back. Plus, you’ll be surprised how your business has grown when you look back. When people are aware of your efforts, they become curious and eventually check out what your dance studio has to offer.

Hold a Dance Recital

Holding a dance recital is an ideal way to show the public what your students have learned. If this becomes successful, you might get more potential students because they’ve seen what your dance studio can do. Show that by enrolling in your dance classes, they’ll learn something valuable and won’t be wasting their money.

Hire the Right People

Many people are encouraged to enroll in a specific class because of the teacher. Hire dance instructors with a good reputation. They don’t need to be famous, but someone who has a remarkable background in dancing. For instance, hire those who recently won a local competition, your former students, or fresh graduates from the dance division of well-known universities.

These are only some ways to improve your dance studio. Keep these in mind, so you can plan a strategy to get more students and beat your competition.

... Read More

Business Online


Good Attitude Begets Good Work: 3 Qualities that Impress Employers

Published on October 3rd, 2014 | by Alesha Turman

employeeYour résumé is ready and all the documents for your hiring are in order. Now, all you need is to impress your potential employer and show the management that you’re suited for the available position.

While some people can be easily fazed by words, most companies uphold great values and have high expectations of new hires. As discussed by experts at CPE Group, companies go out of their way to find the best employees for their business.

Here are some of the qualities that you might want to retain to impress potential employers:


A good manager can gauge your confidence the moment you step inside the room – from the way you sit to the way you shake hands. If you’re anything but confident during a job interview, you’ll have problems answering the questions and presenting your best side.

To avoid the embarrassment and the anxiety of making the wrong impression, do your research about the company, the nature of the business, and the position. Have a good grasp of how they run things, and confidence will come to you naturally.

Great Interpersonal Skills

Employers hire people who can keep up with the pace of their business, cooperate with others, and build a positive work environment. Most managers even commend employees who can put their own conflicts behind them and get the job done as efficiently as possible. Great interpersonal skills show how well you can get along with other people, whether in grace or in duress. If you’re not accustomed to working with others, you might want to re-evaluate your career options.


Companies are not only looking for people who can work for them. Rather, they are looking for those who can progress with them. Most employers are very particular when it comes to initiative—they want employees who have great leadership potential and a strong sense of responsibility. During the interview, tell your potential employer about the time when you proposed a new project or improved how things run in the workplace. Showing initiative can serve as a good credit when they hire you for the job.

Matching your skills and experience to the position offered is only half the battle; it’s also about presenting the proper attitude and character for a good work environment.

... Read More

Business Online

Wall St., New York

Doing Business in the US: Reasons for Foreign Investment

Published on July 28th, 2014 | by Alesha Turman

Many foreign investors consider the United States an ideal investment country. It is one of the largest economies in the world and is home to the biggest companies.

According to experts, the country’s economic recovery is stable and projections show it will remain that way. Since the financial crisis, the US economy has shown one of the strongest recoveries among other major economies.

Here are some of the reasons foreign investors and international companies invest in the United States:

Government Incentives

Wall St., New YorkForeign executives consider the US government’s regulations and policies positive. Some states and cities across America implement tax breaks and investment incentives to attract global manufacturing. The country is also very strong when it concerns intellectual property rights protection. This makes any of the fifty states an interesting choice for those who want to invest in research and development.

Treaties and Access to Markets

The country shares and enforces treaties with many different countries, allowing investors to work within its borders. This helps foreign investors maintain residency while pursuing all the different opportunities available to them. Acquiring an E-2 treaty investor visa allows investors to access to new markets.

Advanced Technology

The country’s access to advanced technology creates a good investment foundation. The country is known for its innovation in information and technology infrastructure, which is not readily available in other countries. The easy access to new technologies and the presence of a diversified labor pool make the United States a favorable investment environment for foreigners.

As the economy of the country continues to improve, the cost of doing business may increase. Putting up a business now may require a higher level of investment to compete with domestic established businesses. When deciding to launch in the United States, it is best to consider the choices of entity, leveraging, and classifications of distribution from the US to the foreign country.

... Read More

Business Online

Marketing specialist using iPad

The Art of Link Building: Maximising Your SEO Efforts

Published on June 19th, 2014 | by Alesha Turman

Through links, search engines can analyse the popularity of a certain site or webpage. They can also evaluate metrics such as spam, trust and authority. Trusted websites tend to link to other reliable sites. For sites that have a lot of spam, however, they receive only a few links from reputable sources.

Before starting any link building effort, it’s important to understand how search engines use links in different ways. When measuring the value of a link and the profile of a site’s link, below are some notable factors to consider:

Marketing specialist using iPadGlobal Popularity

The more popular a site is, the more links from that website matter. To earn trust and authority with search engines like Google, you need trusted link partners. Many reliable SEO companies can help you on this.

Local Link Popularity

This refers to links from websites in a particular topical neighbourhood. Local link popularity suggests that links from sites or pages within a topic-specific community is more important than links from off-topic sites.

Anchor Text

Search engines use anchor text in ranking pages. It’s the clickable text in a hyperlink. If there are a number of links with the right keywords that point to your page, there’s a huge chance that your site will rank well. This is because of the targeted words or phrases in the anchor text.


The Internet contains a lot of spam. To eliminate this irrelevant content, search engines use systems to measure trust that are primarily based on the link graph. To experience a significant boost to the scoring metric, your site must earn links from high-trust domains such us government sites, universities and non-government organisations.

Social Sharing

People are naturally inclined to share something they find interesting. Take advantage of social media platforms such as Facebook and Twitter. Make sure all your text-based content has social media sharing links to encourage users to share your content on their accounts.

If Search Engine Optimisation (SEO) is important to your business, make sure that link popularity is at the top of your priorities. Search engines like links. Hire an SEO company to help you build a solid link building and management strategy that will surely benefit your business.

... Read More

Business Online

cloud computing

Cloud Computing 101: Moving Your Business into the Cloud

Published on June 17th, 2014 | by Alesha Turman

cloud computingOver the last decade, the shift from traditional business applications to the Internet has steadily gained momentum. With the help of cloud computing companies, many corporations have eliminated the daunting task of running applications using a variety of software and hardware.

Cloud Computing

Cloud computing provides a way for your business to store and access programs and data online. The word “cloud,” also phrased as “the cloud,” is a metaphor for the Internet. It condenses the structure of how computer applications communicate with each other into a visual concept.

Main Benefits

Through cloud computing, people can get a sense of how the exchange of information occurs over the web. Another advantage is that it allows people to access information or other important data regardless of the device they’re using. All they need is a company login ID and a password. With cloud computing, they can now access shared files and data remotely from any location.

Service Models

There are three main types of cloud computing service models: Software as a Service (SaaS), Infrastructure as a Service (IaaS), and Platform as a Service (PaaS). You can use one of these services or a mixture of the three depending on your needs.

Instead of using traditional applications stored on your computer, you can access Internet-hosted software applications using a browser through SaaS. IaaS, on the other hand, gives you access through a private network, wherein the service provider maintains the physical computer hardware. If you want more control over the technical aspects of your computing setup, then PaaS is your best bet as you can customise it to suit your needs.

Risk Management

Moving your business into the cloud can be risky. For this reason, carrying out risk assessment is highly important. Use risk management to balance its benefits with the security risks associated with your company handing over control to a vendor.

Before the service commences, make sure to have an agreement with your provider. This outlines the responsibilities of both parties and protects you against certain risks.

Cloud-based apps are easily accessible, and they also cost less. These are the main reasons thousands of companies move their business applications to the cloud. Make sure you’re not left behind. Look for a cloud computing company to get started.

... Read More

Business Online


Search Engine Optimization: Helping Startups Reach Their Target Market

Published on May 30th, 2014 | by Rick Livingston

In Michigan, many startups are making the most of the Internet to promote their products or services and build brand awareness. The unique startup culture of Detroit, the state’s most populated city, makes marketing a company exciting and challenging. To stay ahead of the competition online, you need to have a solid SEO plan .

Search engine optimization (SEO) has evolved over the years. Gone are the days when marketers focused only on keywords. You can improve your ranking on search results by focusing on three things: content, social media, and mobile.

Quality Content


Photokanok | 123RF

When creating content for SEO, you need to understand the difference between unique and useful content. With Google’s latest search algorithm update, Panda 4.0, it’s not just about publishing unique content anymore. You also need to create posts with your audience in mind. How will they benefit from your content? Are you targeting a specific need? Are you providing relevant, up-to-date information? These factors can help you rank better on search results.

Presence in Various Social Media Platforms

Social media has become an important part of search engine optimization. Being active on different social media venues, such as Google Plus, Facebook, and Twitter, helps build your authority. When your followers share your content on their social networks, it lets Google know that you’re relevant on specific searches. Furthermore, social shares enhance your brand’s link building strategy, which is also important in search engine optimization.

Consideration for Mobile Users

As Google improves user experience, the search engine company encourages other businesses to do the same. To do this, you need to prioritize mobile users, which make up a huge percentage of web visitors. You can enhance your visitor’s mobile experience by developing a website that load seamlessly on any type of device. While Google recommends using a mobile responsive design, you may also create a separate mobile site.

When executed properly, SEO can do more than just improve your online visibility. It can build brand awareness, improve customer loyalty, and increase revenue.


... Read More

Business Online

Pen in front of keyboard

The Emergence and Prominence of SEO Service Resellers

Published on May 24th, 2014 | by Rick Livingston

Companies big and small rely heavily on their online presence, which in turn makes Search Engine Optimization an indispensable marketing tool. With the SEO landscape constantly shifting and changing, companies specializing in it are forced to find innovative ways to stay ahead in the game.

This has led to the emergence of prime SEO service reseller programs and other trends. SEO specialists gather data, interpret trends, and adapt to be able to gain an upper hand.

Here is a closer a look at the trends as a result of the shifting SEO landscape:

Pen in front of keyboardSocial Media is Vital

In SEO, it isn’t just a flash in the pan; it is here to stay. It is advisable for businesses to benefit from social media to further their respective brands. It’s a relatively fresh platform with practically unlimited value as a marketing platform.

Quality Links are Telltale Signs

Good-quality links are surefire indicators that you have quality web sites. Having them gives your site trustworthiness resulting in better, higher search engine results ranking.

Mobile Devices Matter

Modern devices and are rising fast in terms of significance in the online marketing game.Today, more and more search engine queries are conducted via mobile devices. Websites that aren’t mobile accessible can easily drop far below the in the battle for search ranking supremacy.

Worthwhile Content is Significant

Don’t shortchange yourself; invest in online marketing. Web sites that are rich in substantial content and are inherently easy to navigate are almost certain to rank high in search engine results.

SEO has turned into a cooperative method with the rise of partnerships with resellers of SEO services. Companies need to maintain an evolve or die attitude in the perpetual quest to rank higher in search engine results. What worked yesterday will not necessarily work tomorrow. Keep an eye out for develop ing SEO trends and use them to your advantage. Use quality content to prove to search engines that you are a prime web site and you will be a force to be reckoned with in Search Engine Optimization.

... Read More

Business Online

Cluttered office desks

Time for Change: Three Reasons to Renovate Your Office

Published on May 16th, 2014 | by Alesha Turman

Cluttered office desksRenovations are something that business owners try to avoid, but this shouldn’t be the case. While this endeavour certainly costs some money, it could actually be the key to better productivity. Remember that both prospective clients and employees make their assessments upon first sight of your office, so it’s important to keep this looking great all the time.

If you’re still looking for concrete reasons to give your Perth office a commercial fitout, here are three you shouldn’t be ignoring.

Outdated technology

To stay competitive, you should always have the latest tools and technology at your disposal. This is one good reason to renovate the office, as you have to make room for new hardware and other equipment.

This principle also applies to lighting, as you would have to consider the impact of dim lights to your employees. A well-lit room could result in better productivity, so keep your eyes on this possible reason to renovate.

Dull layout

You have to admit that sometimes, the office layout can be boring. It’s time you spice things up a little and change the atmosphere in the workplace. After all, you don’t want your employees to feel dull, so this can be a good time to renovate. If you’re still sporting cubicles, you might want to tear down those walls and adopt an open-floor design. What matters is that you provide your workforce a fresh start for them to have a more positive disposition regarding the work environment.

Worn out floors and fixtures

Floors, ceilings, and walls all get worn out over time; and that’s okay, because all fixtures go through wear and tear. What’s important is that you are aware of this phenomenon and you revamp the office once in a while. After all, your employees work better when the environment feels new, sleek, and professional.

Don’t think of renovation as an unnecessary expense; instead, think of it as an investment to further business growth and help your employees become better at what they do.

... Read More

Business Online


Growing Your Business: Ways to Get the Most of RFID Technology

Published on April 16th, 2014 | by Alesha Turman

TruckYou might think that it’s your first time to hear about radio frequency identification (RFID) technology, but chances are you you’ve already encountered it in the past. Think about the keycard you tap against a reader to enter your office building – that right there is an example of the technology.

RFID uses radio waves to transfer information from an electronic label or tag attached to an object, helping you identify and track items easily. The Department of Defense is one the first organizations to implement RFID solutions. Companies supplying to the DoD label their products with proper RFID tags and submit invoices via Wide Area Workflow (WAWF).

RFID speeds up information exchange between labels and readers, making data transmission automatic. The technology, however, isn’t simple to implement. There are several things you need to do toget the most of RFID in your business.

Understand the Technology

It’s important to have clear knowledge of the technology if you want to grow your business through RFID. Understand how it works, including its configurations and frequencies. If you plan to supply to the DoD, know the policies and solutions that the organization requires, such as the use of WAWF and linear and two-dimensional barcodes.

Identify the business issue to address

RFID solutions can help overcome environmental, quality control, and other limitations that restrict alternative identification methods, but you should only use it when it to solve a problem or meet specific needs. Review your operations to determine how the solution can improve your business.

Determine the information required

Take a look at your company’s processes. Can they be improved if more information is available or if current data is available more quickly? The remote reading capability, memory, and durability of RFID technology can help you access information in environments where other technologies can’t perform.

Know the needed performance characteristics

Setting communications goals and determining the data content needed and collection points will help you determine the performance your RFID system must provide. Application requirements drive decisions on choosing the right frequency, encoding method, tag types, reading equipment, and supporting software.

Take your business to the next level. Adopt an RFID solution and watch your company grow and expand.

... Read More

Business Online


Achieve Success: Strategies to Grow Your Business

Published on February 26th, 2014 | by Alesha Turman

It takes more than just a good idea or strategy to succeed in business. To achieve growth and success, you need to be flexible and have good planning skills. Here are a few ways to ensure that your business grows.

businesswomanDon’t Depend on Your Plan

While your business plan will dictate most of your business strategy, don’t solely rely on it. Even the best plan can sometimes fail due to a number of reasons. What you should do is adjust, confront, and conquer. Always be aware of the shifts in the market industry to know if you need to make some changes.

Listen to Others

Business advisors and accountants are helpful to examine your business pursuits and push you to greater accomplishments. Even if your business is doing okay, you will need the help of others to ensure success. Hire accountants or tax agents to help you manage your finances, or a business consultant to know more about business strategies.


Track Everything

Understand how your business is doing by keeping track of everything. This will also help you determine the new strategies you need to implement to increase growth. Identify your numbers and evaluate them regularly and base your decisions mostly on your records.

Delegate Tasks

Your job as manager or business owner is to delegate tasks and inspect progress. Delegating effectively means that you can get more than what you expect. Have a written orientation plan so your employees will know their tasks. You can also use a reward system to encourage them to work harder.

Make Use of Technology

The Internet is a cost-efficient way to grow your business if you use it to your advantage. Social media networking such as Facebook, Twitter, and YouTube can help you create a community and build recognition and recall for your business. Explore the different ways to use technology to reach to a wider audience.

Reinvent Your Business

Focus on your net profit and change the direction of your company if the times already dictate this. Before implementing a business strategy, however, make sure that you analyse and evaluate your existing situation. Create a new competitive strategy and implement it slowly.

No matter how competitive the market is, you can still succeed. Follow the right path and always be open to new ideas to pursue the growth of your company.

... Read More

Back to Top ↑